Musaab Al Muhaidib

Chairman & Co-Founder

A seasoned strategist, with a commitment to transformation, education and discovering entrepreneurs of the future; Musaab not only takes the helm of Ebda to keep the business on course he also assumes custodian of the brand and its partnerships to ensure Ebda continues to thrive.

Ebda offers Musaab the opportunity to consolidate his accomplishments as a leader, a communicator, a negotiator, and the landscape to support the Kingdoms’ commitment to providing lifestyle, wellness, and leisure opportunities for all.

Mohiuddin Saleh Kamel

Co-Founder

Mohi brings his entertainment, management, real estate, sports, tourism and hospitality expertise to Ebda, facilitating its future, positioning, and promoting the brand, defining priorities and leading by both experience and example.

With such diverse and dynamic opportunities constantly emerging from the Kingdom, Mohi navigates the business, aligns strategy with the Public Sectors’ own priorities for growth and is a vital enabler of Ebda’s ambitious future vision.

Sinan Al Saady

Co-Founder

Sinan is Ebda’s tactician, a traveler, an explorer and an entrepreneur that is supported by a network that spans the breadth of Ebda’s interests. With over two decades supporting Saudi’s sports industry, he is committed to creating a new standard and benchmark of excellence in the Kingdom.

He is geared to growth, with a critical eye on finance, he draws from his experience in real estate, asset management and master planning to define where Ebda should play and build strength.

Tal Hisham Nazer

Co-Founder

Tal is as well known for leading one of the regions’ largest and fastest growing publicly listed companies, Bupa Arabia, as he is respected for his entrepreneurship. With wellness and wellbeing at the core of Ebda the company finds itself with an innovative medical brain and a set of experienced hands to shape the potential of this exciting space from Saudi to the world.

Actively involved in youth initiatives and discovering the global leaders of the future, Tal completes the Founding Team, reaffirming Ebdas’ culture of aspiration, transformation and possibility.

Roland Zieher

CEO

Roland is Ebda’s Chief Executive Officer. He has extensive experience in development and operations of integrated resorts, outdoor and indoor leisure and amusement parks across the globe with leading brands such as Universal Studios, Disney, Ferrari & Warner Bros. He is focusing on the strategy, direction, and growth with a commitment to innovation, quality and sustainability and being CEO of what is set to become the Kingdom’s leading adventure brand.

Hisham El Farouki

Board Member

Hisham is a Strategic Advisor & Member of the Board of Cool Inc., a leading Saudi private sector luxury restaurant, hospitality, lodging, wellness & adventure platform. He is the Founder & CEO of Nai, and a Partner & Director of Darat Al Qahwa, the Kingdom’s oldest specialty coffee chain. Hisham’s experience in hospitality is Ebda’s pathway for a priceless adventure experience.