We inspire and engage people

We create communities and bring teams of like-minded sports and adventure enthusiasts that seek to gather, to share experiences and achievements and who want to become part of an active life movement.

We know how to engage the local community, to make them a part of the project from the start so they become stakeholders invested in its success.

We seek to influence attitudes, emotions, knowledge and behaviours about our natural environment, our wildlife and marine life, sustainability, and conservation.

We commit to developing people’s skills and talents, particularly younger generations and Saudi women, so they become part of the future of our projects, developing new skills and interests.

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